PSYCHOLOGY-DRIVEN DESIGN SINCE 2024
Pixels come second.
People come first.
I design interfaces that make sense for real users, with research, process, and attention to detail.
The education and communities that shaped my practice
Recent Work
Trained in people.
Specialized in interfaces.
Celina Lee
UX/UI Designer & Web Developer
Work history
Freelance
UX/UI Designer & Web Developer
2026 — Present
GG Studio
UX/UI Designer
2026
GG Studio
UX/UI Designer Assistant
2025 — 2026
Instituto Saúde Aberta
Web Designer & Developer
2025
See all
I'm Celina Lee, a UX/UI designer with a degree in Psychology from the University of British Columbia (UBC), Canada. My education taught me to read what lies beneath human behavior: where people hesitate, what builds trust, what keeps them moving forward.
That thinking shapes how I approach design. I don't start with aesthetics. I start with a question: what does this user need to understand and do? The interface comes after — but it comes well built.
I work with Figma and Framer at an advanced level, manage Design Systems, and integrate AI into my UX/UI workflow to deliver with quality and efficiency.
Tools I use
Figma
Framer
ChatGPT
Claude
Bolt
Trello
01
Research & Strategy
I use my psychology background to deeply understand the problem, user behavior, and needs. This is where I define the strategy before making any visual decisions.
02
Ideation & Design
With a clear strategy in place, I start creating. Sketches, wireframes, and visual design, always focused on intuitive and efficient interfaces.
03
Testing & Iteration
I put prototypes in front of real users, analyze feedback, and refine the design until I reach the most effective solution.
04
Final Solution
I present the finished design, explain the decisions made, guide on platform usage, and make sure the client leaves with everything they need to move forward.
